Founder / Creative Director
Los Angeles / Worldwide
Jenaro 'Lalo' Escobedo is a creative director, designer and product developer working across fashion, product and culture.
His practice is grounded in instinct and strengthened through process, bringing together concept, construction and execution with a clear sense of intent.
His perspective has been shaped through collaborations with brands, artists, athletes and cultural voices. He moves fluidly between creative direction, design, development and production. Whether establishing a new visual language or developing an existing idea, his approach remains direct, considered and deeply involved.
He is the founder of Lovers Under The Influence, known as LUTI, a continuing expression of his personal relationship with art, music and lived experience. Through Asthetik Agency, that perspective expands into partnership, helping others define what they are building and giving it the creative and developmental structure to move forward.
The work may change in form, but the principle remains the same.